Tips for Designing a Landing Page
Capturing prospective client’s contact information can be done by using landing pages. This can be done by emailing the clients who are more effective and cheaper. Landing pages tend to capture this information by using forms. Most landing pages are created in a way that they have fewer distractions and will straight away direct users to fill out the necessary forms. The process of developing a landing page is one that should be undertaken after considering numerous factors. You can read more about what to consider and what to ignore when designing a landing page here.
Staying focused is critical when creating a landing page. You should only use as much text as is needed to avoid destructing your visitor from filling out the necessary form. However much your copy may be convincing, most of your leads will go through it finding only the key information instead of reading the entire text. Crucial such information is characterized by features such as fonts, color and layout. The main benefit of a targeted landing page is that your copy can tap into the needs of your client. A more tailored landing page has a greater chance of speaking to your visitor directly with its content. You can use headings and subheadings to highlight interests, concerns and other main points in your copy.
Branding your page using a logo is a good way of giving your visitors confidence of their place in cyberspace and building the reputation of your company. You could give your visitors a much-needed confidence boost by consistently having your logo in the same place across all your landing pages.
Your landing website should remain clean and free from distractions. The landing website should remain as simple as possible to maximize the conversion rate. Using more than required images is not advisable as they tend to distract your visitor from focusing on the primary objective which is filling out your form. Limit the usage of pictures because they often make your page load much more slowly at times meaning that you will lose some visitors since they are not patient enough.
Formatting is as crucial as branding is to your landing page. A clear and consistent format is more alluring as it helps visitors navigate your page with more ease. It is essential to use a natural font size progression from title to headline to subheads. Call-out boxes are a great way of keeping your form front and center.
Most people visiting your landing page will want to get assurances that they are dealing with a credible brand that can be trusted with the information they provide. You can add social proof including social media comments from past customers who have been pleased with your services to your landing page.